![]() If not, you’re missing out on backlink opportunities that can: Is guest blogging part of your link-building strategy? Use the Reverse Image Search to Find Guest Blogging Opportunities You can use all this information to improve how you visually sell your product or services and get ideas for future blog posts. Not only can you see who your direct competition is, but you can analyze their graphic marketing material.ĭid they create an infographic? Are they using lifestyle product photography? How are they naming their images? You could use the “this exact word or phrase” filter and “region” to find other sites selling “buy bamboo laptop stands.”Īdvanced image search lets you take this a step further. Let’s say you sell bamboo laptop stands on your e-commerce site. When you’re familiar with your direct competition, you can tweak your digital marketing strategy to outplay, outwit, and outlast. Knowing who your competitors are is crucial whether you’re starting in business or you’ve been around for a while. Find Competitors Using a Specific Word or Phrase for Images Now that we know what all the different filters can do on Google Advanced Image Search let’s dive into how this tool can give you the upper hand over your competitors. Tips for Using Google Advanced Image Search for Competitive Research You can filter by Creative Commons licenses, Commercial and other licenses. Image usage rights: This filter helps find available images for the public to use free of charge and those that are not. Site or domain: Limit the search results to images that originated from a particular website. Region: Choose a country from the drop-down list and find published photos from a specific part of the world. Some of the options include GIF, JPEG, BMP, and RAW. Use this filter to only see results in the format you want. Image color: Looking for an image in a particular color? Use this feature to narrow results by whether an image is in full color, black-and-white, transparent, or a specific color like yellow, pink, green, etc.įile type: Sometimes you’re looking for a logo with a transparent background and in a PNG format. Filter by wide, tall, panoramic, or square. This is the ratio of an image’s width to its height. The bigger the number, the larger the size and quality of the image.Īspect ratio: Refine your search by an image’s aspect ratio. You can select Large, Medium, Small, or Icon, or specify images larger than a specific size. Image size: This is the pixel size of an image. None of these words: Filter out words and phrases you want to exclude in your search using the minus sign. Use “OR” in between all the words you want to include. Use it to find images using a complete phrase like “black cats” in their alt text or file name.Īny of these words: A more broad search. This exact word or phrase: This is similar to searching “” in a normal text-based query. You can filter image results in the following ways: The advanced image search dashboard will load with more filter options to help you narrow down your search. Step 3: Select advanced search from the drop-down menu. ![]() Step 2: Click on the gear icon in the top right-hand side corner. Step 1: Go to or click on the “Images” tab from a normal search. Here’s how to get to the advanced image search dashboard: Below, I’m breaking down where you can find the dashboard and how each advanced search filter helps refine your results. Google Advanced Image Search is easy to use. Let’s dive into how you can use Google Advanced Image Search to your advantage. While most people use the feature to save time, find an image with a particular size, or images published from a specific region, savvy digital marketers use it to snoop on competitors. By using advanced image search, you can hone in on details and return more accurate search results. Say goodbye to scrolling through thousands of images trying to find what you want. Google Advanced Image Search gives you ultimate control over the Google Images feature. However, before we jump straight into tips and strategies, let’s go back to basics, and get clear on exactly what Google Advanced Image Search is and how the various filters work. You can use the filters to analyze your competitors’ marketing strategy, and over time, improve your own while outranking them on Google. While most people use this tool to find pictures of particular places or specific image sizes, savvy digital marketers take it one step further. It’s one of the best lesser-known tools for competitor research. The solution? Google Advanced Image Search. The only problem? You’re not finding the information you need. You’ve done all the basic competitor research stuff like: ![]() Are your competitors outranking you on search? ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |