![]() ![]() What needs to change, she believes, “is the whole way a bereaved person is treated from the moment they get in touch”. If it’s legal and possible, we’ll do it Poppy Mardall, founder, Poppy's Funeralsĭeath, says Poppy Mardall, founder of Poppy’s Funerals, has “become a conveyor-belt experience”, with large funeral companies industrialising the process of caring for people’s bodies. ![]() Many funeral companies only offer services in bundled packages, and won’t put their prices on their websites, despite the fact that according to a survey last year, 63% of us now expect to be able to check or compare what we’re paying for. “An hour and a half down the line you’re emotionally spent and you can’t cope with doing it all again,” says Kim Bird, founder of the free Aboutthefuneral price comparison website. Grieving relatives are hardly in the best state to shop around, if doing so means visiting three or four funeral directors. ![]() “It’s a very unfamiliar experience, and I believe the funeral industry has taken advantage of that aura of mystery.” The average number of funerals arranged by any one person in their lifetime is just two, observes Fran Hall, chief executive of the Good Funeral Guide. We are no longer used to dealing with death. Where they do, Farewill’s interactive site will suggest they seek it. “I’ve been told it’s irresponsible, and there has been a vitriolic response from some solicitors.” But only 2% of us, he says, have affairs that are complicated enough to require bespoke legal advice. What does the legal profession think of his service? Garrett laughs. His version takes half an hour and costs £50. “It usually takes up to six weeks, costs £300 to £800 and you end up with a pro-forma document,” says Garrett. Dan Garrett, co-founder of online will-writing website Farewill has an MA in design innovation, and he’s using those skills to unpick and then automate the processes required to create a will. ![]()
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